Food & Jokes

EARL GREY TEA - To get out of the fog, there is not better trick

Nostalgiques de l’almanach Vermot ou des blagues carambar, la branchitude nous a rattrapés chez Monoprix.

On connaissait les brèves de comptoir, on connait désormais les brèves de supermarché.

Jeu de typo et de couleurs, de graphisme et de mots nous font un clin d’œil au moment des courses.

Grâce à ses slogans qui nous paraissent intraduisibles, on se sent complice de l’enseigne, et pas seulement une cible commerciale. Bien joué Monoprix !

APPLE JUICE - With it, I don’t see the slightest seed of a problem

For the nostalgics of the good old Almanac and caramel-candy wrapper’s jokes, Monoprix’s trendiness is catching up with us!

We all know the one-liners from late-night comedy shows; we now have one-liners from supermarkets.

Created with colors, graphics and words, the in-jokes winks back at the shoppers.

MINI CAKES - Stop butting in with your strawberries, or I’ll turn you into a homemade puree !

Thanks to these puzzling in-house slogans, you feel as the accomplice to Monoprix rather than its dull commercial target. Well done Monoprix !

WAXED PAPER - He had an affair with a pie, but it did not stick